by Gerald McSwiggan
How often do you think about helping communities that have been devastated by disasters? Many company foundations and community relations staff members think about this topic every day, and even more so now that hurricane season is upon us again.
Last year, BCLC published a report entitled "On The Brink: Re-Engineering the Nation's Disaster Response Processes" where companies like Office Depot, UPS, Abbott, Fed Ex, Google, State Farm and others wrote about best practices to change the way our country handles disasters. The major question in the report was what happens to communities after the TV cameras leave and people stop talking about the terrible things that happened? The answer, all too often, is that communities struggle. Countless companies across the nation want to change this fact.
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